Press Releases

Shoppers Drug Mart Corporation opens first Murale store in Ottawa

Nov 7, 2008

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New beauty destination offers access to global beauty brands and an
elevated level of beauty expertise
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TORONTO, Nov. 7 /CNW/ - Shoppers Drug Mart Corporation (TSX:SC) will
premiere its innovative and exciting new retail beauty store, Murale, this
Saturday, November 8th in Place d'Orléans in Ottawa. The beauty store will be
the first Murale location to open in Canada and will feature an unprecedented
assortment of luxury, dermatological, fragrance and niche brands from around
the world.
"We've brought the best in beauty brands and expertise together in this
fantastic new beauty destination," said Jurgen Schreiber, President and CEO of
Shoppers Drug Mart. "Murale is unlike any other beauty offering in North
America with its unique combination of leading beauty and dermatological
products and professional, expert services and consultation."
Upon entering the store, customers will be delighted by the assortment of
leading global luxury prestige cosmetics brands including Bobbi Brown, Chanel,
Estée Lauder, Lancôme and Nars, among others, each with their own area for
interactivity and application. The store's fragrance section includes over 75
men's and women's scents from fragrance houses and designers like Prada, Donna
Karan, Chloé, Cartier and Etat Libre d'Orange. Offering personalized and
unbiased beauty advice, Murale Beauty Masters will assist customers in finding
cosmetics and fragrances suited to their needs and also provide expert makeup
applications.
Murale's sophisticated dermatological area is equipped with professional
assessment tools and the latest in topical treatments and nutra-cosmetics.
With an assortment that delivers excellence in skin care, Murale will feature
trusted and innovative brands like Natura Bissé, Vichy, Murad, and Darphin.
Focused on personalized consultation, Murale's professional skin care team is
comprised of a full-time Aesthetician and Pharmacist.
In addition to leading products, expert consultation and advice, Murale
will also offer unique services including the first ever Benefit Brow Bar in
Canada and a menu of over 30 professional beauty and spa services available in
two private cabines located adjacent to the dermatological area.
"Murale is a truly unique experience that promises to delight, surprise
and inspire everyone to find their own beautiful," says Shelley Rozenwald,
President, Murale. "We've travelled the globe to create the finest assortment
and we're thrilled to bring these beauty discoveries and treasures to
Canadians. With the opening of Murale, we will debut many exciting exclusive
lines that have never been available before in Canada and some first to North
America."
Elegant and contemporary, Murale's design is inviting and allows
customers the opportunity to touch, feel and discover the extensive range of
beauty products, as well as interact with the store's experts. The second
Murale flagship location will open in Galerie Place Ville Marie in Montreal on
December 7, 2008. The Company plans to open between five and seven additional
locations in Canada in 2009. More information on Murale, and the brands and
services within, can be found at www.murale.ca .

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of full-service
retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in
Québec). With more than 1,108 Shoppers Drug Mart and Pharmaprix stores
operating in prime locations in each province and two territories, the Company
is one of the most convenient retailers in Canada. The Company also licenses
or owns more than 24 medical clinic pharmacies operating under the name
Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec). As well, the
Company owns and operates 66 Shoppers Home Health Care stores, making it the
largest Canadian retailer of home health care products and services. In
addition to its retail store network, the Company owns Shoppers Drug Mart
Specialty Health Network Inc., a provider of specialty drug distribution,
pharmacy and comprehensive patient support services, and MediSystem
Technologies Inc., a provider of pharmaceutical products and services to
long-term care facilities in Ontario and Alberta.

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/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
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For further information: Tammy Smitham, Director, Communications & Corporate Affairs, Murale/Shoppers Drug Mart, (416) 490-2892, tsmitham@shoppersdrugmart.ca