Press Releases

Important Safety Notice: Recall of President’s Choice® Blue Menu® Bran Flakes 775g

Feb 25, 2015

BRAMPTON, ON, February 25, 2015 – Loblaw Companies Limited is recalling President’s Choice® Blue Menu® Bran Flakes 775g with the UPC code “0 60383 74782 4” and best before dates 2015 AU 26 through 2016 JA 07 (see attached photo) due to a risk that they may contain plastic pieces. The product was sold at the following stores:

Ontario: Extra Foods®, Fortinos®, Freshmart®, Loblaws®, No Frills®, Real Canadian Superstore®, Real Canadian Wholesale Club®, Shoppers Drug Mart®, Valu-Mart®, Your Independent Grocer®, Zehrs® and affiliated independent stores

Atlantic: Atlantic Superstore®, Dominion®, Freshmart®, No Frills®, Real Canadian Wholesale Club®, Save Easy® and Shoppers Drug Mart®

Québec: Club Entrepôt®, Freshmart®, Loblaws®, Maxi®, Maxi & Cie®, Pharmaprix®, Presto®, Provigo®, Provigo le Marché®, Valu-Mart® and affiliated independent stores

West: Extra Foods®, No Frills®, Real Canadian Superstore®, Real Canadian Wholesale Club®, Shop Easy®, Shoppers Drug Mart®, SuperValu®, Your Independent Grocer® and affiliated independent stores

Loblaw has received no reports of injury and all units have been removed from store shelves across the country.

Customers can return the product to the place of purchase and the customer service desk will provide a full refund, with or without a receipt.

We sincerely apologize for any inconvenience this recall may have caused. The safety of customers is our primary concern.

For more information regarding the recall, customers can contact: Customer Service 1-888-495-5111 or

For further information: Lana Gogas, Shoppers Drug Mart,