Pharmaprix's budding Tree of Life campaign twigs community involvement
Sep 20, 2007
MONTREAL, Sept. 20 /CNW/ - Pharmaprix(MD) today launched its sixth annual
Tree of Life fundraising campaign for community health charities and a special
Tree of Life apple-scented body lotion.
The campaign, which runs from September 22 to October 19, encourages
customers to purchase and personalize their own paper "leaf" for a loonie,
"maple leaf" for $5 or an "apple" for $50. Each "leaf" is then attached to a
"tree" branch in a Pharmaprix store to raise money.
"The Tree of Life campaign is the cornerstone of our community investment
program," said Lisa Gibbs, Manager, Community Investment, Pharmaprix. "Through
this program, our customers, employees and pharmacist/owners across the
country partner with local charities and give back to the communities in which
they work and live."
Proceeds from fruit and foliage, along with sales of the body lotion,
will be split with 75% going to local community-based healthcare organizations
and 25% going to national healthcare charities supporting treatment,
awareness, education and research initiatives.
In Montreal's West Island, for example, proceeds will go to the Partage
Action de l'Ouest de l'Ile.
"We chose this as our local charity," says Nada Nasreddine,
Pharmacist/Owner of the West Island Pharmaprix, "because I know from personal
experience that 100 per cent of the funds generated go directly to the people
that need it the most."
Since 2002, Pharmaprix has raised over $7 million for over 250 Canadian
healthcare charities such as Heart & Stroke Foundation, Ovarian Cancer Canada,
Canadian Psychiatric Research Foundation and Prostate Cancer Research
Foundation, among others through its Tree of Life campaign, held each autumn.
This year, as an additional incentive, Pharmaprix Optimum™ cardholders
have a chance to win a grand prize of one million Optimum points when they
purchase a leaf, a maple leaf or an apple. The apple-scented body lotion is
available in 250 ml and retails for $1.99.
Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of full-service
retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in
Québec). With more than 1000 Shoppers Drug Mart and Pharmaprix stores
operating in prime locations in each province and two territories, the Company
is one of the most convenient retailers in Canada. The Company also owns and
operates 60 Shoppers Home Health Care stores, making it the largest Canadian
retailer of home health care products and services.
For further information: Lisa Gibbs, Manager, Community Investment, Pharmaprix, (416) 493-1220 x5994, firstname.lastname@example.org