Shoppers' budding Tree of Life campaign twigs community involvement
Sep 20, 2007
EDMONTON, Sept. 20 /CNW/ - Shoppers Drug Mart® today launched its sixth
annual Tree of Life fundraising campaign for community health charities and a
special Tree of Life apple-scented body lotion.
The campaign, which runs from September 22 to October 19, encourages
customers to purchase and personalize their own paper "leaf" for a loonie,
"maple leaf" for $5 or an "apple" for $50. Each "leaf" is then attached to a
"tree" branch in a Shoppers Drug Mart store to raise money.
"The Tree of Life campaign is the cornerstone of our community investment
program," said Lisa Gibbs, Manager, Community Investment, Shoppers Drug Mart.
"Through this program, our customers, employees and pharmacist/owners across
the country partner with local charities and give back to the communities in
which they work and live."
Proceeds from fruit and foliage, along with sales of the body lotion,
will be split with 75% going to local community-based healthcare organizations
and 25% going to national healthcare charities supporting treatment,
awareness, education and research initiatives.
In Edmonton, for example, proceeds will go to the Cross Cancer Institute.
"We chose this as our local charity," says Daxesh Dalal, Pharmacist/Owner
of the Kingsway Garden Mall Shoppers Drug Mart, "because we feel that cancer
affects everyone in some way, whether it is through friends or family, and we
feel it is an important cause."
Since 2002, Shoppers Drug Mart has raised over $7 million for over 250
Canadian healthcare charities such as Heart & Stroke Foundation, Ovarian
Cancer Canada, Canadian Psychiatric Research Foundation and Prostate Cancer
Research Foundation, among others through its Tree of Life campaign, held each
This year, as an additional incentive, Shoppers Drug Mart Optimum™
cardholders have a chance to win a grand prize of one million Optimum points
when they purchase a leaf, a maple leaf or an apple. The apple-scented body
lotion is available in 250 ml and retails for $1.99.
Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of full-service
retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in
Québec). With more than 1000 Shoppers Drug Mart and Pharmaprix stores
operating in prime locations in each province and two territories, the Company
is one of the most convenient retailers in Canada. The Company also owns and
operates 60 Shoppers Home Health Care stores, making it the largest Canadian
retailer of home health care products and services.
For further information: Lisa Gibbs, Manager, Community Investment, Shoppers Drug Mart, (416) 493-1220 x5994, firstname.lastname@example.org