Press Releases

New Nativa™ Brand Makes Organic Food More Affordable for Canadians

Mar 11, 2008

Shoppers Drug Mart's exclusive line to feature 170 new products this year

TORONTO, March 11 /CNW/ - Shoppers Drug Mart® is unveiling its
exclusive, new line of organic foods with 170 items sprouting up in store
aisles across the country. The rollout of Nativa™ Organics is the
largest-ever food product launch in the company's 40-year history and one of
the most comprehensive retail offerings of organic food products in Canada.
From Victoria to St. John's, the new Nativa Organics line will be conveniently
available in the national retailer's more than 1,000 locations by April, 2008.
"Consumers have made Shoppers a trusted Canadian brand," says Beth
Stiller, Director of Product Management, Corporate Brands, Shoppers Drug Mart.
"We are proud to now offer Canadians a great way to provide their families
with the benefits of organic food, from a source they already trust."
Nativa Organics was created to meet growing Canadian demand for healthier
food choices, and will give consumers a fresh, convenient and affordable new
way to make organics a part of their everyday lives. As part of Shoppers'
philosophy of providing Canadians with reputable, healthy alternatives, Nativa
products are sourced globally from the best organics producers, all of whom
meet the most stringent standards for organic manufacturing and production.
From the farm to the kitchen table, Nativa Organics products are all
third-party certified to give Canadians the quality assurance they seek.
The new line contains a broad range of products, from coffee to candy,
popcorn to peanut butter, and a range of other grocery items. An early
favourite is Chocolate Chip Cookie Buttons, neatly packaged in a 138g box that
contains six 100-calorie pouches, perfect for snacking and boasting 0 trans
fat. Meal items include organic pasta - with a 100% whole wheat option - and
pasta sauces. The Nativa Organics line also includes organic coffees and teas,
snacks such as crackers and popcorn, breakfast items like cereals and juices,
soups, salad dressings, and organic chocolate bars.
Nativa Organics products come with a full money-back guarantee and are
available at Shoppers Drug Mart and Pharmaprix stores across the country.

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of full-service
retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in
Québec). With 1,050 Shoppers Drug Mart and Pharmaprix stores operating in
prime locations in each province and two territories, the Company is one of
the most convenient retailers in Canada. The Company also owns and operates 64
Shoppers Home Health Care stores, making it the largest Canadian retailer of
home health care products and services. In addition to its retail store
network, the Company also owns MediSystem Technologies Inc., a provider of
pharmaceutical products and services to long-term care facilities in Ontario
and Alberta.

For further information: Sherry Lawlor, Vice President, LexPR Canada, (416) 542-9140, ext. 3366, slawlor@lexpr.com; Tammy Smitham, Director, Communications & Corporate Affairs, Shoppers Drug Mart, (416) 490-2892, tsmitham@shoppersdrugmart.ca


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