Press Releases

Canadians get ready to say Yes To Carrots™

May 20, 2008

Global skin care phenomenon available exclusively at Shoppers Drug

TORONTO, May 20 /CNW/ - Yes To Carrots™, the Israel-based skin-care
line that promotes 'healthy eating for the skin,' continues to gain momentum
around the world and is now available in Canada. Exclusive to Shoppers Drug
Mart® and Pharmaprix(MD) stores in Canada, the paraben-free line includes
moisturizing face cream and body lotion, body butter, shampoo, conditioner,
shower gel and body scrub, ranging from $8.99 to $15.99.
The concept behind Yes to Carrots is to cleanse, detoxify and mineralize
the skin naturally with a unique formulation of 26 minerals, juices from
organic fruits and vegetables in the orange colour spectrum - including
carrots, pumpkins, melons and oranges, and Dead Sea mud, renowned for its
detoxifying properties.
"Our body finds it hard to repair damage to skin and hair caused by the
sun's rays and air pollutants," says CEO & Carrot Lover Ido Leffler. "Carrots
and other orange fruits and vegetables contain Beta-Carotene, well known for
its anti-oxidant and anti-aging properties. Our unique paraben-free
formulations of Beta-Carotene and minerals assist the body's natural process
in reducing this damage."
Yes to Carrots is now available in 16 countries and is generating
enormous international media buzz. Leffler says Yes To Carrots is more than
just skin care, it's a healthy lifestyle choice. "When you say yes to Yes To
Carrots™ you are making a conscious decision to smile more often, improve
your lifestyle, and help others live healthy." In addition to its skin and
hair benefits, the company operates the Yes To Carrots Seed Fund to assist
underprivileged and distressed communities around the world in setting up
self-sustaining, organic food sources.
The following Yes to Carrots products are now available at more than
1,000 Shoppers Drug Mart and Pharmaprix stores across Canada:

C Today or C You in the Morning - Moisturizing Day Cream ($15.99)

A water-based moisturizing day cream with carrot seed oil, carrot juice
and 26 Dead Sea minerals to rejuvenate and revitalize the skin

C Through the Night - Night Moisturizing Cream ($15.99)

Enriched with carrot seed oil, carrot juice and cucumber juice to boost
the moisture level of the skin by promoting moisture retention

Eye can C Clearly Now - Eye Contour Cream ($15.99)

A gentle water-based eye contour cream with carrot seed oil, carrot juice
and 26 Dead Sea Minerals

C Through the Dry Spell - Deliciously Rich Body Butter ($13.99)

A revitalizing body treatment for very dry skin, with an immediate and
long lasting moisturizing effect.

C is Smooth - Body Moisturizing Lotion ($9.99)

An advanced formula moisturizing lotion with carrot juice, pumpkin, sweet
potato and melon that neutralizes free radicals and leaves the skin fresh and
silky soft

C a Softer You - Hand and Elbow Moisturizing Cream ($9.99)

Contains the richness of minerals, trace elements and organic fruits and
vegetables to smooth, soften and firms the skin

C Loves Your Hair - Pampering Carrot Juice Shampoo ($8.99)

Cleanses, nourishes and moisturizes hair with Dead Sea mud, carrot,
pumpkin, melon, orange and honey; enriched with 26 minerals and trace elements

C is for Conditioner - Pampering Hair Mud Conditioner ($8.99)

Combines Dead Sea mud, carrot, pumpkin, sweet potato, melon, orange and
honey to smooth and tame even the most wayward hair

C is for Hair Care - Hair and Scalp Mud Mask ($13.99)

Extracts of carrot, pumpkin, orange and honey, rich with Beta-Carotene,
Alpha-Carotene, Vitamin E and other enzymes, keep the hair in top condition

C How to Shower - Carrot Rich Shower Gel ($8.99)

Nourishes and revives the skin with rich Dead Sea mud and minerals,
leaving the skin perfectly balanced and smooth all over

C the Body - Carrot Rich Moisturizing Body Scrub ($10.99)

Microcirculation activation cleanses the skin with a combination of
carrot juice and essential minerals from the Dead Sea to revive, refresh and
rejuvenate skin

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of full-service
retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in
Québec). With more than 1,095 Shoppers Drug Mart and Pharmaprix stores
operating in prime locations in each province and two territories, the Company
is one of the most convenient retailers in Canada. The Company also owns and
operates 65 Shoppers Home Health Care stores, making it the largest Canadian
retailer of home health care products and services. In addition to its retail
store network, the Company also owns MediSystem Technologies Inc., a provider
of pharmaceutical products and services to long-term care facilities in
Ontario and Alberta.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at
Additional archived images are also available on the CNW Photo Archive
website at Images are free to accredited
members of the media/

For further information: Media Contact: Sherry Lawlor, LexPR Canada, (416) 542-9140 x3366,; Tammy Smitham, Shoppers Drug Mart, (416) 490-2892,