Press Releases

Shoppers Drug Mart puts more rewards in Canadian pockets with the launch of Shoppers Optimum PLUS

Sep 4, 2008


TORONTO, Sept. 4 /CNW/ - Shoppers Drug Mart Corporation (TSX:SC) is
pleased to announce the addition of an enhanced rewards tier to the Company's
popular Shoppers Optimum loyalty card program. On September 6th, more than
100,000 Shoppers Drug Mart and Pharmaprix customers will be automatically
enrolled into the Shoppers Optimum PLUS program, giving them access to
incremental rewards and exclusive offers.
"Today, the Shoppers Optimum program is appreciated and loved by close to
nine million customers," said Jurgen Schreiber, President and CEO of Shoppers
Drug Mart. "Since its inception, we've continuously evolved the program,
finding innovative ways to reward and inform our cardholders. With the
introduction of Shoppers Optimum PLUS, we are recognizing our most loyal
customers by providing them even more rewards and benefits to thank them for
shopping with us."
In addition to their current Shoppers Optimum benefits, PLUS members will
enjoy instant "PLUS Points Rewards" when redeeming their Shoppers Optimum
Points in-store, representing a points bonus of over 12%. Shoppers Optimum
PLUS members will also receive email newsletters informing them of exclusive
promotions including bonus points events, and special vendor offers.
Shoppers Optimum PLUS membership is easy to attain. Customers that
accumulate 10,000 regular Shoppers Optimum Points within one calendar year
will be automatically elevated to PLUS membership status. These points can be
earned on thousands of products in-store, including beauty and convenience
purchases, at over 1,090 Shoppers Drug Mart and Pharmaprix stores across
Canada. Given the popularity of the current program, it is expected that
Shoppers Optimum PLUS enrolment will increase to more than 450,000 members by
the end of 2008.

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of full-service
retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in
Québec). With more than 1,090 Shoppers Drug Mart and Pharmaprix stores
operating in prime locations in each province and two territories, the Company
is one of the most convenient retailers in Canada. The Company also licenses
or owns more than 20 medical clinic pharmacies operating under the name
Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec). As well, the
Company owns and operates 65 Shoppers Home Health Care stores, making it the
largest Canadian retailer of home health care products and services. In
addition to its retail store network, the Company owns Shoppers Drug Mart
Specialty Health Network Inc., a provider of specialty drug distribution,
pharmacy and comprehensive patient support services, and MediSystem
Technologies Inc., a provider of pharmaceutical products and services to
long-term care facilities in Ontario and Alberta.

For further information: Tammy Smitham, Director, Communications & Corporate Affairs, Shoppers Drug Mart, (416) 490-2892,