Press Releases

Shoppers Drug Mart opens flagship Murale store in Montreal

Dec 2, 2008

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New beauty destination offers access to global beauty brands and an
elevated level of beauty expertise
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TORONTO, Dec. 2 /CNW/ - On Thursday, December 4th, 2008 at 8:00 a.m.,
Shoppers Drug Mart Corporation (TSX: SC) will premiere its innovative and
exciting new retail beauty store, Murale, in Place Ville Marie in Montreal.
This flagship store will be the second Murale location to open in Canada, and
will feature an unprecedented assortment of luxury, dermatological, fragrance
and niche brands from around the world. It is the first location in Quebec.
On Wednesday, December 3rd from 4:00 p.m. to 6:30 p.m., an exclusive
media preview will be held at the store. Media will have the opportunity to
meet with Murale President Shelley Rozenwald and experience a sampling of
Murale offerings, including the Benefit Brow Bar, makeup applications, mini
facials and hand massages.

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Media can also schedule interviews with the following individuals:

- India Hicks, designer, model, author, and goddaughter of the Prince
of Wales. Ms. Hicks will be profiling her newest fragrance, India
Hicks Island Night, developed in partnership with Crabtree & Evelyn

- Michael Westmore, legendary makeup artist to the stars and winner of
an Academy Award for his artistry on the film "Mask" with Cher and
Eric Stoltz

- Etienne deSwardt, President of Etat Libre d'Orange Parfums. Based in
Paris, Mr. deSwardt has developed innovative and unusual fragrances
with names like Jasmin & Cigarette and Vrai Blonde (Real Blonde)

- Model Monica Olsen, creator of the Skin by Monica signature line for
women, men and babies

- Alison Raffaele, celebrity makeup artist and originator of an
eco-friendly cosmetics line that is all-natural and free of parabens,
talc, fragrances, mineral oil and petrolatum
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The Murale media preview will be held on December 3rd from 4:00 - 6:30
p.m. at Place Ville Marie, 1 Place Ville Marie. Complimentary valet parking is
available. A launch party will follow from 7:00 - 10:00 p.m.

For further information: To RSVP or schedule an interview, please contact OverCat Communications: Audrey Hyams Romoff, (647) 223-9970, ahromoff@overcatcommunications.com or Kristin Mills, (416) 407-8803, kmills@overcatcommunications.com.


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