Press Releases

Shoppers Drug Mart Corporation to open first Murale store in Toronto

Sep 1, 2009

New beauty destination offers access to global beauty brands and an
elevated level of beauty expertise

TORONTO, Sept. 1 /CNW/ - Shoppers Drug Mart Corporation (TSX:SC) will
premiere its innovative and exciting new retail beauty store, Murale, in
Toronto Friday, September 4th in the Shops at Don Mills at 1090 Don Mills
Road. The beauty store, the third of its kind to open in Canada, will feature
an unprecedented assortment of luxury, dermatological, fragrance and niche
brands from around the world.
"We've brought the best in beauty brands and expertise together in this
fantastic new beauty destination," said Jurgen Schreiber, President and CEO of
Shoppers Drug Mart. "Murale is unlike any other beauty offering in North
America with its unique combination of leading beauty and dermatological
products and professional, expert services and consultation."
Upon entering the store, customers will be delighted by the assortment of
leading global luxury prestige cosmetics brands including Bobbi Brown, Chanel,
Estée Lauder, Lancôme and Nars, among others, each with their own area for
interactivity and application. The store's fragrance section includes over 75
men's and women's scents from fragrance houses and designers like Prada, Donna
Karan, Chloé, Cartier and Etat Libre d'Orange. Offering personalized and
unbiased beauty advice, Murale Beauty Masters will assist customers in finding
cosmetics and fragrances suited to their needs and also provide expert makeup
Murale's sophisticated dermatological area is equipped with professional
assessment tools and the latest in topical treatments and nutra-cosmetics.
With an assortment that delivers excellence in skin care, Murale will feature
trusted and innovative brands like Natura Bissé, Vichy, Murad, and Darphin.
Focused on personalized consultation, Murale's professional skin care team
includes a full-time Aesthetician and Pharmacist.
In addition to leading products, expert consultation and advice, Murale
will also offer unique services including a Benefit Brow Bar and a menu of
over 30 professional beauty and spa services available in the private cabine
adjacent to the dermatological area.
"Murale is a truly unique experience that promises to delight, surprise
and inspire everyone to find their own beautiful," says Shelley Rozenwald,
President, Murale. "We've travelled the globe to create the finest assortment
and we're thrilled to bring these beauty discoveries and treasures to
Canadians. Since our first Murale store opened in Ottawa, we've received
fantastic feedback from our customers who are enchanted by our service, our
brands and our expertise. Now we can provide Torontonians with the opportunity
to experience this unique beauty destination."
Elegant and contemporary, Murale's design is inviting and allows
customers the opportunity to touch, feel and discover the extensive range of
beauty products, as well as interact with the store's experts. The first
Murale store opened in Place d'Orléans in Ottawa this past November while the
Company's first flagship opened in Montreal in December 2008. The Company
plans to open up to five additional locations in Canada this year including
stores in Calgary and Vancouver. More information on Murale, and the brands
and services within, can be found at
On September 3, 2009, from 9:00 a.m. to 11:00 a.m., media will have the
opportunity to preview the new Toronto store. To RSVP, please contact Anne
Cowans at 416.919.1221, or Cecille de la
Cruz at 416.966.9970 ext. 228,

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of full-service
retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in
Québec). With more than 1,159 Shoppers Drug Mart and Pharmaprix stores
operating in prime locations in each province and two territories, the Company
is one of the most convenient retailers in Canada. The Company also licenses
or owns more than 32 medical clinic pharmacies operating under the name
Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec). As well, the
Company owns and operates 66 Shoppers Home Health Care stores, making it the
largest Canadian retailer of home health care products and services. In
addition to its retail store network, the Company owns Shoppers Drug Mart
Specialty Health Network Inc., a provider of specialty drug distribution,
pharmacy and comprehensive patient support services, and MediSystem
Technologies Inc., a provider of pharmaceutical products and services to
long-term care facilities in Ontario and Alberta.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at Images are free to accredited members of the

For further information: Tammy Smitham, Director, Communications & Corporate Affairs, Murale/Shoppers Drug Mart, (416) 490-2892,