Press Releases

Shoppers Drug Mart Corporation to open two Murale stores in Calgary

Sep 28, 2009

    New beauty destinations offer access to global beauty brands and an
    elevated level of beauty expertise

TORONTO, Sept. 28 /CNW/ - Shoppers Drug Mart Corporation (TSX:SC) will premiere its innovative and exciting new retail beauty store, Murale, in Calgary beginning this October 2009 with the opening of two locations. The beauty stores will feature an unprecedented assortment of luxury, dermatological, fragrance and niche brands from around the world. The first location is scheduled to open downtown in Fashion Central on Friday, October 2nd, with the second scheduled to open in Southcentre Mall on Thursday, October 29th, 2009.

"We've brought the best in beauty brands and expertise together in this fantastic new beauty destination," said Jurgen Schreiber, President and CEO of Shoppers Drug Mart. "Murale is unlike any other beauty offering in North America with its unique combination of leading beauty and dermatological products and professional, expert services and consultation."

Upon entering the store, customers will be delighted by the assortment of leading global luxury prestige cosmetics brands including Bobbi Brown, Chanel, Yves Saint Laurent, Estée Lauder, Lancôme, Stila and Nars, among others, each with their own area for interactivity and application. The store's fragrance section includes over 75 men's and women's scents from fragrance houses and designers like Prada, Donna Karan, Chloé, Cartier and Etat Libre d'Orange. Offering personalized and unbiased beauty advice, Murale Beauty Masters will assist customers in finding cosmetics and fragrances suited to their needs and also provide expert makeup applications.

Murale's sophisticated dermatological area is equipped with professional assessment tools and the latest in topical treatments and nutra-cosmetics. With an assortment that delivers excellence in skin care, Murale will feature trusted and innovative skin care brands like Natura Bissé, Vichy, Dr. Brandt, June Jacobs, and Darphin. Focused on personalized consultation, Murale's professional skin care team includes both an Aesthetician and Pharmacist.

"Murale is a truly unique experience that promises to delight, surprise and inspire everyone to find their own beautiful," says Shelley Rozenwald, President, Murale. "We've travelled the globe to create the finest assortment and we're thrilled to bring these beauty discoveries and treasures to the Calgary market." In addition to leading products, expert consultation and advice, Murale will also offer unique services including a Benefit Brow Bar and professional beauty consultations.

Elegant and contemporary, Murale's design is inviting and allows customers the opportunity to touch, feel and discover the extensive range of beauty products, as well as interact with the store's experts. The first Murale stores opened in Ottawa and Montreal at the end of the 2008, and a third location opened in Toronto earlier this month. In addition to the Calgary stores, the Company plans to open two additional locations this year: one in Vancouver and a second location in Ottawa. More information on Murale, and the brands and services within, can be found at .

On October 1st, 2009, from 9:00 am to 11:00 am, media will have the opportunity to preview the new Calgary store located at Hull Block in Fashion Central, 205 - 8th Avenue SW.

Shelley Rozenwald, President of Murale, and Tammy Smitham, Director of Communications and Affairs, Shoppers Drug Mart, will be available for interviews on Wednesday, September 30th and Thursday October 1st.

    To book an interview or RSVP to the event, please contact:
    Audrey Hyams Romoff, or
    Anne Cowans, or 416.919.1221

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,159 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 32 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and three luxury beauty destinations operating as Murale. As well, the Company owns and operates 66 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available at Images are free to accredited members of the

For further information: Tammy Smitham, Director, Communications & Corporate Affairs, Shoppers Drug Mart/Murale, (416) 490-2892,