Shoppers Drug Mart Expands Exclusive Label Repertoire with Launch of Baléa
Oct 15, 2009
<< New health and beauty lifestyle brand to provide Canadians with a fresh experience from head to toe >>
"Canadians are looking for trusted, go-to brands for their important everyday health and beauty needs - and Baléa answers this demand," says Luchien Hoving, Senior Vice President, Global Sourcing, Corporate Brands and Exclusives, Shoppers Drug Mart. "Shoppers Drug Mart has established itself as a destination for health and beauty aids, offering innovative and quality brands and products. Baléa is a welcome addition to our house of brands and will provide our customers with an elevated sensory experience in this category," says Hoving.
Baléa is available exclusively at more than 1,160 Shoppers Drug Mart and Pharmaprix stores across
Baléa offers a unique sensory experience that sets it apart from other brands in the health and beauty lifestyle category, elevating regular everyday items to a new level. With ingredients and fragrances that are sure to awaken the senses, Baléa products are meant to be 'experienced' and enjoyed, rather than merely 'used.' Unique ingredient and scent combinations include white ginger and nectarine (deodorant), vanilla and coconut (shampoo), and nectarine and yogurt (shave cream). Baléa also adds value to everyday items such as razors, by offering a triple blade for more effective results and built-in aloe and shea butter for instant moisturizing, and multipurpose 3-in-1 cleansing cloths.
About Shoppers Drug Mart Corporation
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,160 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in
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