Press Releases

Shoppers Optimum Celebrates 10 Rewarding Years

Aug 4, 2010

Birthday celebrations include four weeks of cross-Canada promotions with unprecedented savings and rewards

TORONTO, Aug. 4 /CNW/ - Shoppers Optimum, one of Canada's most successful and valuable retail loyalty programs, will celebrate its 10th birthday this week, kicking off a month of unprecedented savings and celebrations for customers across the country. Beginning August 7, 2010, all Canadians are invited to join the party with weekly bonus offers, unique in-store promotions and prize opportunities at more than 1,180 Shoppers Drug Mart and Pharmaprix stores from coast to coast.

"A decade ago, Shoppers Optimum changed the face of loyalty programs in Canada by bringing user-friendliness and real-time rewards to Canadian consumers, offering them a retail loyalty experience like no other," says Shoppers Drug Mart President & CEO Jürgen Schreiber. "Today, Shoppers Optimum offers even more value for our members with numerous ways to collect and redeem points faster - a winning combination for customers, and even more reason to join in the celebration."

Since it began in 2000, the Shoppers Optimum program has issued countless billions of points to its now more than 10 million loyal cardholders. The program's value to Canadians is supported by the fact that every second across Canada an item is redeemed for free using Shoppers Optimum Points.

Shoppers Optimum 10th Birthday celebrations will feature weekly bonus points offers, sales on popular products and the chance to win valuable prizes in-store, including one of 10 Ford Fiestas, and the chance to win 10 million Shoppers Optimum points by playing the Optimum personality game. The game can help members determine their own 'Optimum personality' and discover valuable tips by visiting and

Starting on August 1st, Shoppers Optimum's 10th Birthday will be celebrated on Facebook at and Twitter at @ShopprsDrugMart, where program members can share their Optimum personalities and stay apprised of daily offers, promotions and prize opportunities. On August 5, 6 and 7, teams of revellers will pop up at various locations in Toronto, Montreal, Vancouver, Calgary, and at Halifax Buskerfest to distribute limited-time bonus points offers.

About Shoppers Optimum

The Shoppers Optimum program allows Canadians to earn and redeem points quickly and conveniently every time they make a purchase at a Shoppers Drug Mart, Pharmaprix, Shoppers Simply Pharmacy, Pharmaprix Simplement Santé, Shoppers Home Health Care and Murale.

Shoppers Optimum cardholders collect 10 Shoppers Optimum points for every $1 spent on eligible products and services and Shoppers Optimum is known for its many bonus points offers, such as '20x points' events, Shoppers Optimum Bonus Points on specially marked items and 'Spend Your Points' redemption events. Members can also opt to donate their Shoppers Optimum Points to charity, with more than 237 registered charities currently participating in the program. Shoppers Optimum membership is free and cardholders can easily monitor their points balance on their receipt and through online access to their Shoppers Optimum account. For more information about Shoppers Optimum, visit or

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,180 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 59 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight luxury beauty destinations operating as Murale. As well, the Company also owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.

For more information, visit

Check out our Social Media Release on August 5, 2010.

For further information: Media Contacts: Sherry Lawlor, LexPR Canada, 416-542-9140 x3366,; Tammy Smitham, Shoppers Drug Mart, 416-490-2892,