/R E P E A T -- Media Alert - 12-Foot Birthday Cake, Buskers and Revelers Take Over Bloor Street to Celebrate 10th Birthday of Shoppers Optimum/
Aug 5, 2010
TORONTO, Aug. 5 /CNW/ -
What: Toronto's Bloor Street West will be the scene of celebration and revelry on Thursday, August 5th as Shoppers Optimum celebrates its 10th birthday with pop-up parties across the country, unprecedented savings in-store and an on-line personality game that will give members the chance to win a whopping 10 million Shoppers Optimum points.
<< Photo/Video Opportunities: - Revelers pour out of an eye-catching, fully-wrapped 10th Birthday Bus for a spontaneous party in one of Toronto's busiest shopping/business districts - Passersby can join the party which includes an array of buskers who will entertain in front of a larger-than-life, 12'x12' inflatable birthday cake - The revelers will offer free mini birthday cupcakes for the first 100 people to show their Shoppers Optimum cards - Teams will spread the word about the 10 million Optimum points up for grabs and how to enter the on-line personality game, before rushing off again to visit multiple locations around the city - A Shoppers Optimum spokesperson will be on hand for interviews as required >>
When: Thursday, August 5, 2010 at 12:00 Noon
Where: 55 Bloor St. W., M4W 1A5 (Outside on the corner of Bloor St. W. and Balmuto, directly in front of the William Ashley store)
For further information: Sherry Lawlor, LexPR Canada, 416-574-0405, firstname.lastname@example.org