Press Releases

Shoppers Drug Mart Tree of Life Campaign Awards First of Four Weekly $10,000 Prizes to Newfoundland Charity

Oct 4, 2011

Virtual Tree of Life names Baie Verte Peninsula Health Centre Women's Diabetes Awareness Program as recipient

TORONTO, Oct. 4, 2011 /CNW/ - Shoppers Drug Mart has awarded the first of four weekly $10,000 prizes to Newfoundland's Baie Verte Peninsula Health Centre Women's Diabetes Awareness Program as part of its annual Tree of Life campaign. In celebration of the campaign's tenth anniversary, Shoppers Drug Mart has planted a virtual tree at with an ongoing contest to award the province raising the most funds each week.

"We're honoured to be the beneficiaries of this significant gift from Shoppers Drug Mart's Tree of Life campaign," commented Tracey Comeau, Director of Health Services for the Baie Verte Peninsula Health Centre. "Serving a rural area of Newfoundland, with 21 communities in a vast geographic area can certainly be challenging. This donation will allow our healthcare professionals to bring their educational programs directly to the communities we serve. We will be able to help women coping with Diabetes through increased access to walking programs, health eating initiatives as well as increased nutritional counseling for women and their families."

At the end of each week of the four week-campaign, which runs from September 17th, 2011 to October 14th, 2011, Shoppers Drug Mart will award $10,000 to a women's charitable organization in the province that has the highest contributions per capita, combining online and in-store donations. The beneficiary is then chosen through a random lottery.

"We are thrilled to hear that our local women's charity of choice, Baie Verte Peninsula Health Centre Women's Diabetes Awareness Program was selected to be the beneficiary of this incremental donation from the Tree of Life Campaign," said Trevor Pope, Associate Owner, Shoppers Drug Mart. "Through the incredible support and generosity of the people in our community, we are together able to create positive change for women's health right here at home."

The Tree of Life campaign is one of the leading partnership programs of the Shoppers Drug Mart WOMEN platform - the Company's commitment to improving the health of all Canadian women in body, mind and spirit.  Shoppers Drug Mart Pharmacist-owners identify and personally select the organizations in the communities they serve that will benefit from the Tree of Life program.  By partnering with these charities, Shoppers Drug Mart can ensure that they are able to continue to provide direct support, resources and programming to meet the needs of Canadian women. In 2011, the Tree of Life campaign will support more than 380 Canadian health care charities.

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With more than 1,185 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada.  The Company also licenses or owns more than 60 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight luxury beauty destinations operating as Murale.  As well, the Company owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services.  In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.

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For further information:

Tammy Smitham 
Director, Communications & Corporate Affairs
Shoppers Drug Mart
Tel: 416-493-2892