Press Releases

Shoppers Drug Mart Tree of Life campaign awards second of four weekly $10,000 prizes to Yukon charity

Oct 19, 2011

Virtual Tree of Life names Karen's Fund for Yukon Women Diagnosed with Breast Cancer as recipient

TORONTO, Oct. 19, 2011 /CNW/ - Shoppers Drug Mart has awarded the second of four weekly $10,000 prizes to Karen's Fund for Yukon Women Diagnosed with Breast Cancer as part of its annual Tree of Life campaign. In celebration of the campaign's tenth anniversary, Shoppers Drug Mart has planted a virtual tree at with an ongoing contest to award the province raising the most funds each week.

"I was thrilled to learn of the generous donation from Shoppers Drug Mart; it is like winning the lottery," said Jack Kobayashi, founder of Karen's Fund. "This money will support 50% of the Yukon women battling breast cancer this year. That is significant and I am very grateful."

At the end of each week of the four week-campaign, which runs from September 17th, 2011 to October 14th, 2011, Shoppers Drug Mart awards $10,000 to a women's charitable organization in the province that has the highest contributions per capita, combining online and in-store donations. The beneficiary is then chosen through a random lottery. The first prize of $10,000 was awarded to Newfoundland's Baie Verte Peninsula Health Centre Women's Diabetes Awareness Program.

"We are thrilled to hear that our local women's charity of choice, Karen's Fund for Yukon Women Diagnosed with Breast Cancer was selected to be the beneficiary of this incremental donation from the Tree of Life Campaign," said Joanne Gibson, Associate Owner, Shoppers Drug Mart. "Through the incredible support and generosity of the people in our community, we are together able to create positive change for women's health right here at home."

The Tree of Life campaign is one of the leading partnership programs of the Shoppers Drug Mart WOMEN platform - the Company's commitment to improving the health of all Canadian women in body, mind and spirit. Shoppers Drug Mart Pharmacist-owners identify and personally select the organizations in the communities they serve that will benefit from the Tree of Life program.  By partnering with these charities, Shoppers Drug Mart can ensure that they are able to continue to provide direct support, resources and programming to meet the needs of Canadian women. In 2011, the Tree of Life campaign will support more than 380 Canadian health care charities.

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With more than 1,185 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada.  The Company also licenses or owns more than 60 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight luxury beauty destinations operating as Murale.  As well, the Company owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services.  In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.

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For further information:

Tammy Smitham 
Director, Communications & Corporate Affairs 
Shoppers Drug Mart
Tel: 416-493-2892