Press Releases

/R E P E A T -- MEDIA ALERT - Photo/Video Opportunity - Shoppers Drug Mart Unveils Beauty Ice Palace/

Feb 14, 2019

TORONTO, Feb. 13, 2019 /CNW/ -

Shoppers Drug Mart invites media to attend the official unveiling of its first-ever Beauty Ice Palace — a dramatic pop-up ice castle where consumers can "step out of the cold and into some bold beauty looks" this Thursday and Friday.


  • Media and the public are welcome:
    • Thursday, February 14, from 12:00PM8:00PM
    • Friday, February 15, from 10:00AM8:00PM  

Yonge–Dundas Square, Toronto
(1 Dundas St E, Toronto, M5B 2R8)

Photo/Video/Interview Opportunities:

  • See two of 2019's hottest beauty trends (Bright Hues and Bold Lips) come to life in one of the country's coolest (and coldest) temporary pop-up venues
  • Media can sip warm beverages and take part in a makeover at one of the most unique beauty stations to be constructed in Canada
  • Photo opportunities include an ice castle, 6' lipstick and makeup brush ice sculptures, bright and bold makeup applications, and more
  • Interview opportunities with a Shoppers Drug Mart spokesperson about the season's hottest beauty looks and trends

SOURCE Shoppers Drug Mart Corporation

For further information: Laura Cochrane, LexPR Canada, (M) 416-702-9140,

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