Press Releases

Shoppers Drug Mart launches Wellwise™, a new resource to help Canadians take charge of the way they age

Feb 7, 2018 offers specialized products for Canadians to make everyday life healthier, easier and more active

TORONTO, Feb. 7, 2018 /CNW/ - For the first time, there are now more Canadians over the age of 65 than under 15.i With this unprecedented change, Canadians are no longer content letting age dictate what they can and cannot do. They want to keep active, try new things and stay independent for as long as possible. It's with this spirit in mind that Shoppers Drug Mart created Wellwise – a new store format and retail resource to help Canadian take charge of the way they age.  The first Wellwise pilot store opened in Toronto in September 2017 and the second is scheduled to open in April.

Wellwise by Shoppers Drug Mart (CNW Group/Shoppers Drug Mart Corporation)

Now, Wellwise will be available to all Canadians (excluding Quebec) with today's launch of The easy to shop ecommerce site features a broad product selection and offers direct-to-home deliveries.  Offerings include everything from low-impact fitness to compression socks and physiotherapy products to supports and braces, mobility products and tools and gadgets to help Canadians stay active and well. 

In addition to single product purchases, the site also offers a subscription service to automatically ship frequently used items at regular intervals. Customers shopping on get the added benefit of earning PC Optimum points on their purchases.

"In creating Wellwise, we put the focus on wellness, not illness," says Theresa Firestone, SVP, Healthcare Businesses, Shoppers Drug Mart.  "Wellwise offers an enjoyable shopping experience that gives Canadians the tools and advice they need to age powerfully, not just comfortably."

The ecommerce site caters to a number of different audiences from weekend warriors to boomers to caregivers.  One in five Canadians are caregivers to an aging loved one – that's six million people.ii  With, caregivers who don't live in the same city or town as their loved one can now order online and have products delivered directly to their loved one's door. The site is fully responsive; whether on a phone, tablet or desktop the user screens will adjust and become optimized for the best experience. 

"At Wellwise, people can find everything from travel accessories to mobility products to help them stay in their homes longer," says Scott Wilks, Vice President Shoppers Home Health Care and Wellwise.  "No matter what stage of life people are in, Wellwise will be an important resource for Canadians looking to take control of how they age."

About Shoppers Drug Mart Corporation
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,300 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns 49 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and five luxury beauty destinations operating as Murale. As well, the Company owns and operates 49 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities. Shoppers Drug Mart is an independent operating division of Loblaw Companies Limited.

For more information, visit



Statistics Canada.  Canada's population estimates: Age and sex, July 1, 2015. Available Online at  Accessed October 2017.


Angus Reid Vision Critical 2012 National Study projected to 2015-2016.


SOURCE Shoppers Drug Mart Corporation

For further information: David Mircheff, Environics Communications, Mobile: 416-969-2776, Email:; Julie Dunham, Shoppers Drug Mart, Mobile: 647-534-6059, Email: