Press Releases

/R E P E A T -- Media Alert/Invitation - Life-size confetti globe pops up at Toronto's Yonge-Dundas Square to celebrate Shoppers Optimum's 15th birthday/

Oct 7, 2015

TORONTO, Oct. 6 2015 /CNW/ -

What: Shoppers Drug Mart is celebrating the 15th birthday of the Shoppers Optimum loyalty program with a huge outdoor party at Toronto's Yonge-Dundas Square on Wednesday, October 7, 2015. Everyone is invited to join the party and step inside a life-size Shoppers Optimum confetti globe for a chance to win prizes, including an all-inclusive sun-filled vacation. Visitors will also enjoy live entertainment (aerialists), birthday treats (popcorn and confetti cupcakes) and receive a birthday loot bag.

When: Wednesday, October 7, 2015 from 8:00 a.m. -7:00 p.m.

  • 8:00 a.m. - 11:00 a.m. Media preview
  • 11:00 a.m. - 7:00 p.m. Event open to the public

Where: Yonge-Dundas Square, Toronto

Photo and video opportunities include:

  • Visitors are invited to enter the Shoppers Optimum confetti globe to pose for photos and get a chance to win an all-inclusive sun-filled vacation for two
  • Free confetti cupcakes served by Cupcake Bliss mobile bakery (starting at11:00 a.m.), confetti popcorn and loot bags
  • Live entertainment with aerialist performances throughout the day
  • Expert beauty tips and touch-ups at the Shoppers Drug Mart beauty bar
  • Music by DJs Ticky Ty and Deko-Ze

The Toronto event is a preview to Shoppers Optimum's 15-day national celebration (#15DaysofHappy) that runs from October 10 to October 24 with in-store promotions and contests to win products, points and luxury vacations from Sunwing and Royalton Luxury Resorts.

SOURCE Shoppers Drug Mart Corporation

For further information: Media Contact: Sherry Lawlor, LexPR Canada,, (M) 416-574-0405