Press Releases

Getting Gorgeous Just Got Easier: Shoppers Drug Mart Announces the Launch of

Aug 6, 2015


TORONTO, Aug. 6, 2015 /CNW/ - Shoppers Drug Mart, Canada's leading beauty retailer, has officially launched a beautyBOUTIQUE e-commerce website, allowing customers to #BRINGBEAUTYHOME with the click of a button.

The new site gives customers the opportunity to view thousands of prestige beauty products for online purchase – and to collect Optimum points with each purchase. users can shop for fragrance favourites and essential beauty items while discovering new brands and innovative products.

"We are excited to offer Canadians 24/7 access to their favourite beautyBOUTIQUE brands, catering to customers who want an enhanced and convenient shopping experience," says Mike Motz, President, Shoppers Drug Mart. "In addition to having access to a large assortment of beauty products online, customers can earn Optimum points with every purchase. We know Canadians love their Optimum points, so keeping this consistent with the in-store experience was very important to us. "

With a content-rich shopping experience, brands will be highlighted in a powerful, educational and visual way. The site is fully responsive; whether on a phone, tablet or desktop, the user screens will adjust and become optimized for the best experience. 

 "The vision of was to create a unique online retail experience, all while keeping three things in mind – accessibility and reach, convenience through digital and brand assortment, says Cathy Masson, Vice President Category Management, Shoppers Drug Mart. "We wanted to ensure that our customer would get the same great experience in-store and online – anytime, anywhere, through any channel." customers will benefit from free shipping on purchases over $75 and can expect shipping times averaging two to six days.

Users can browse brands including Benefit, Clarins, Estée Lauder, Lancôme, Prada, Shiseido, stila and YSL. The site's design incorporates the iconic Shoppers Drug Mart blue in an easy to navigate layout and provides a prestige feel that mimics the high-end feel of boutiqueBOUTIQUE stores. The first BeautyBOUTIQUE launched within Shoppers Drug Mart in 2003 and there are currently 267 locations across Canada, five of which are Enhanced beautyBOUTIQUES.

About Shoppers Drug Mart
Shoppers Drug Mart is one of the most recognized and trusted names in Canadian retailing.  The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With over 1,250 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada.  The Company also licenses or owns 59 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale.  As well, the Company owns and operates 62 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services.  In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services; and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities. Shoppers Drug Mart is a unique and independent operating division of Loblaw Companies Limited.  For more information, visit


SOURCE Shoppers Drug Mart Corporation

Image with caption: "Getting Gorgeous Just Got Easier: Shoppers Drug Mart Announces the Launch of (CNW Group/Shoppers Drug Mart Corporation)". Image available at:

For further information: Lana Gogas, Shoppers Drug Mart,