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Shoppers Optimum Members Earn More Rewards With New Personalized Digital Experience

May 28, 2015


New app and digital Optimum card to drive loyalty program growth and one-on-one engagement

TORONTO, May 28, 2015 /CNW/ - Canada's most popular retail loyalty program, Shoppers Optimum, is elevating its game with My Optimum. My Rewards. – a new personalized digital experience. The new digital platform includes an enhanced Shoppers Drug Mart app and a digital Optimum card, making it easier than ever for Canadians to earn additional rewards on the products they love.

"Shoppers Optimum members love earning the best free rewards in retail – and they will love loading their personalized offers directly to their new digital Optimum card even more," said Shelagh Stoneham, Senior Vice President, Marketing, Shoppers Drug Mart. "We are creating a one-on-one relationship with our customers, with offers personalized to their shopping habits and sent straight to their smartphone."

Optimum members will now receive personalized offers and points via their mobile device, email or the web (, and can load them to their digital or plastic Optimum card. They can also scan their digital Optimum card directly from their smartphone to earn and redeem points.

The digital Optimum card is now available for Apple and Android devices by downloading the redesigned Shoppers Drug Mart mobile app – and is now one of the most downloaded apps in Canada.

The new Optimum digital platform delivers weekly load-to-card offers tailored to members' shopping preferences – including a personalized flyer picking the relevant promotions for each customer.  Optimum members will receive offers on products they want and use, from cosmetics and skincare to vitamins and snacks, allowing them to earn rewards faster on everyday purchases along with special offers on new items.

"Digital technology continues to change the way we shop and our preferences are becoming more defined — we want special offers on our favourite brands and products, wherever and whenever it suits us, on any device," said consumer technology expert Amber MacArthur. "Brands like Shoppers Optimum understand the concept of digital loyalty that will win over consumers in the long run, making it easier for all of us to access the rewards and perks that we covet from our favourite stores."

Optimum members will now benefit from these new digital features:

  • New, personalized offers arriving every Saturday via email, web or directly to smartphone
  • A personalized flyer, based on each customer's shopping preferences, selecting the most relevant products on promotion
  • View and load offers from their mobile device or the new Optimum website
  • Scan their digital Optimum card to earn or spend points at checkout
  • Check Optimum points balances on the go
  • Transfer Optimum points to a loved one's account
  • Donate Optimum points to a favourite charity – including the Canadian Red Cross for the Nepal Region Earthquake Fund
  • Browse store flyers and create shopping lists
  • Manage prescriptions
  • Find the nearest Shoppers/Pharmaprix store and check store hours or late night or 24-hour access to pharmacy services
  • Add their Optimum card to Passbook on iOS.

Shoppers Optimum is a favourite loyalty program for value, rewards and ease of use. Here are some facts about Optimum:

  • Every 23 seconds a new member joins the Shoppers/Pharmaprix Optimum program
  • Every second a product is redeemed for free with Shoppers Optimum points at a Shoppers Drug Mart or Pharmaprix store
  • 386,507 lipsticks and 1,312,206 toothbrushes were redeemed for free using Optimum points in 2014

About Shoppers Drug Mart Corporation

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing.  The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With more than 1,258 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada.  The Company also licenses or owns 51 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale.  As well, the Company owns and operates 70 Shoppers Home Health Care stores, making it the largest Canadian retailer of home healthcare products and services.  In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities. Shoppers Drug Mart is a unique and independent operating division of Loblaw Companies Limited.

For more information, visit

SOURCE Shoppers Drug Mart Corporation


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For further information: Media Contact: Lana Gogas, Shoppers Drug Mart, 416-493-1220 x5141,

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